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Privacy and Security

This privacy policy sets out how uses and protects any information that you give when you use this website. is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, you can be assured that it will only be used in accordance with this privacy statement. may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from September 1, 2008
Information collected
We may collect the following information:
  • • name and contact information including addresses, phone number, and email address
  • • demographic information such as postcode, preferences and interests
  • • other information relevant to customer surveys and/or offers

What we do with the information we gather
We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:
  • • Internal record keeping.
  • • We may use the information to improve our products and services.
  • • We may periodically send promotional email about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
  • • We may use the information to customize the website according to your interests.

We are committed to ensuring that your information is secure. In order to prevent unauthorized access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
  • • We use SSL (Secure Socket Layer) when you are entering sensitive information, such as your credit card information during checkout. This encrypts information transmitted between your computer and our website with 256-bit encryption.
  • • Your full credit card number is collected and transmitted to the payment processor during order processing, but never stored by us. We only display the last 4 digits on the confirmation page.

How we use cookies
A cookie is a small file which asks permission to be placed on your computer's hard drive. Cookies allow web applications to respond to you as an individual. We use cookies to customize the website to your personal prefences, and provide other features. Overall, cookies help us provide you with a better website. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.
You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website, including performing such actions as adding items to the cart or checking out.
Third Party Tracking
We use third party tracking tools to be able to analyze visitor traffic in an aggregated, anonymous fashion. None of this tracking is personally identifiable, and we only use the data to analyze trends and to improve our own marketing. Summarized data may be shared with third parties for this purpose. No personally identifiable information is shared.
Links to other websites
Our website may contain links to enable you to visit other websites of interest easily. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide while visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
Controlling your personal information
You may choose to not provide your personal information, but it is required to make a purchase. If you have signed up to receive our newsletter and no longer wish to, you may unsubscribe.
We will not sell, distribute or lease your personal information to third parties, except for parties that are required to complete your transaction, unless we are required by law to do so. Parties that are required to complete your transaction include Credit Card processing companies, USPS, or Paypal. We may use your personal information to send you promotional information about third parties which we think you may find interesting unless you explicitly opt out by sending email to
Changes to this policy
We reserve the right to update this policy periodically, and all such changes will be posted here. Please be sure to review it frequently to ensure that your privacy is protected as you expect.
The information we collect, other than order information is available for your viewing under My Account.
If you have any questions regarding the privacy of your information at, please contact us at

Last update: 09/18/2008

© 2008 Ni Hao Books. All Rights Reserved.

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